At Araven Group we are celebrating this year the tenth anniversary of our Loop, the first compact shopping trolley on the market. A decade in which this design, created at our headquarters in Zaragoza, has changed the way people shop all over the world. In commemoration, our Retail brand, Shop&Roll, has prepared a documentary video showing the revolutionary features of Loop and its history.
Our trolley has already reached 82 countries and the aisles of more than 1,000 commercial firms. Patented in more than 30 countries, in these 10 years we have sold more than 650,000 units of its different models, which in line would cover the more than 600 kilometres that separate Madrid and Barcelona. But the best proof of the advantages of Loop is the almost total replacement of the old metal trolleys, as its innovations have been incorporated by other brands.
A compact trolley is defined by the fact that its largest dimension is no more than twice the smallest and has no protruding elements. So it is shorter and lighter, but how to push it? Our innovation team came up with the great idea of turning the entire perimeter into a handle, an optimal way to move it in any direction and comfortably navigate the shopping aisles! A radical improvement over the trolleys used for decades, which immediately won over the public.
DESIGN FOR THE BEST SHOPPING EXPERIENCE
At Araven Group, we have already demonstrated our vocation for innovation in numerous products. This was particularly evident in 2005, when we launched the world’s first basket with telescopic handle and wheels. In 2014, we surprised once again with all the advantages of Loop.
– Maximum mobility and comfort.
– Ease of use and ergonomics.
– 360º turning wheels and great manoeuvrability to handle the loaded trolley effortlessly.
– Basket designed and manufactured to be the lightest on the market.
– Handle with antibacterial treatment, which ensures the best hygiene by preventing bacterial growth and the transmission of germs between users.
– Wide range of accessories (children’s seat, bag holder, interior mesh purse for frescoes…).
– Easy to clean and maintain, and long service life.
A COMPLETE RANGE OF EQUIPMENT
The Loop t rolley with a capacity of 100 litres is still our most popular model, due to its versatility, ideal for local shops. To meet the needs of all types of shops, from convenience stores to hypermarkets, our Shop&Roll brand offers the most complete range, with twelve models, all with the same quality and performance.
– For larger purchases, Loop covers sizes from 160 to 210 litres with bottle holder.
– Loop XS, 75 litres, has a higher tank and the volume is spread over a larger surface for greater comfort.
– LoopDouble is the first compact trolley with two separate baskets of 35 litres each, for the best organisation of products.
– LoopKids is a children’s version, which makes helping with shopping a fun and educational experience for boys and girls.
– Loop Connect, a smart trolley concept applicable to the entire range, allows, through built-in emission and capture devices, to obtain data on the user’s consumption patterns in shop.
As an added value, it can be chosen from seven different colour combinations or customised with the customer’s colour and logo to transmit the identity and values of each shop.
THE MOST SUSTAINABLE PRODUCT
At Araven Group we have three guidelines when it comes to innovation. In addition to enhancing the shopping experience, we make the point of sale more efficient and try to offer a more sustainable product. Loop also stands out for its attention to the good use and conservation of natural resources; it is a product with a long useful life, 100% recyclable and made from recycled materials.
To make this commitment visible, in 2020 we launched the Oceanis range, made from plastic from discarded fishing ropes and gear, which can be a serious danger from “ghost fishing”, trapping fish and other species. Part of the profits from its sales go to the NGO Plastic Change.
Currently, all our trolleys are made with 25% recovered plastic and we continue to work on developing technologies and suppliers that allow us to increase the percentage, while maintaining the final quality and durability, in order to advance towards the goal of sustainability.
The challenge for the future of Loop and all the products of our Shop&Roll (Retail) and Araven (Hospitality) brands is to continue innovating torespond to the needs of the market, always taking sustainability into account, with the same enthusiasm that led us to make the trolley that has conquered the world a reality.